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SMGT 3920 Special Event Planning and Management

Special Event Planning and Management

Event Marketing

Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large regional events of the Calgary Stampede, Bele Chere Festival, Mountain State Fair and the Southeast Franchising Expo.


Welcome to the Courtright Memorial Library! This LibGuide will introduce you to available library services and resources to assist you in your class work and research.

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