Before you can begin researching you need to choose keywords!
A keyword is a term that describes the subject matter that you are looking for in a search. Taking the time to choose appropriate keywords for a search will save you time and frustration. One search term can be the difference between finding exactly the right articles for your research and finding nothing.
Prepare for searching by identifying the central concepts in your research question. A computer is programmed to match sequences of characters and spaces and does not often understand the natural language we use with each other, so clarify for what you will be looking for. Focus only on essential concepts.
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Video courtesy of The Lloyd George Sealy Library, John Jay College of Criminal Justice
The following databases deal specifically with business and social issues, and serve as an excellent starting point for your research.
Mintel is a market intelligence agency that provides market analysis, competitive intelligence, product intelligence and, expert synthesis into easily understood market reports.
Statista is one of the leading statistics companies on the internet. With a team of over 250 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. The product is aimed at business clients and academics of any size.
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
Provides abstracts and citations to the scholarly literature in the psychological, social, behavioral, and health sciences. The database includes material of relevance to psychologists and professionals in related fields such as psychiatry, management, business, education, social science, neuroscience, law, medicine, and social work.
Search the catalog using these terms either as a phrase in quotations or in seperate keyword bars.
Ex. "Theory of Reasoned Action" or "identity" and "theory."
Click "Search within this publication" to search for your subject in this publication. Or, click the years/volumes to browse specific issues.
Some of these are available through library databases too. Click on the titles below for websites and articles from business magazines that also appear in print: