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Marketing

This guide will provide resources and assistance to students majoring and/or taking classes in Marketing within the Department of Business, Accounting, & Economics..

Find Articles Here

The following databases deal specifically with business and social issues, and serve as an excellent starting point for your research. 

Theories to Think About

Search the catalog using these terms either as a phrase in quotations or in seperate keyword bars.

Ex. "Theory of Reasoned Action" or "identity" and "theory."

  • Motivation Model
  • Technology Acceptance Model
  • Theory of Reasoned Action
  • Theory of Planned Behavior
  • Identity Theory
  • Self-Identity Theory
  • Prospect Theory
  • Agency Theory

Useful Magazine

Click "Search within this publication" to search for your subject in this publication. Or, click the years/volumes to browse specific issues.

Popular Business Magazines

Some of these are available through library databases too. Click on the titles below for websites and articles from business magazines that also appear in print: