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SMGT 3850: Sport Marketing

Resources and information relevant to the topics discussed in SMGT 3850.

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Searching Power

Boolean Logic

Using the power of the AND OR NOT "Boolean operators" in between your searching terms enriches the quality of the information you find.

globalization AND economy = The search engine will find articles about BOTH these terms

children OR teens = use OR with synonyms to broaden the number of hits

children NOT adults = using NOT before a word will exclude a term narrowing the number of hits

Wildcard Symbol: Using the Asterisk * after a search term tells the database to look for several variations of words. For example global* will search for global, globalized, globalization.  Wom* will search for women, woman... some databases use the ! exclamation point for the wildcard symbol.