LibGuides: SMGT 3850: Sport Marketing: Overview

Welcome

Welcome to the Courtright Memorial Library! This LibGuide will introduce you to available library services and resources to assist you in your class work and research.

Required Readings

Kicking Center : gender and the selling of women's professional soccer by Rachel Allison
Call Number: Reserve GV713 .C77 2017

ISBN: 9780813586786

Publication Date: 2018-08-30
Sport Marketing by Bernard J. Mullin; Stephen Hardy; William A. Sutton
Call Number: Reserve:GV716 .M85 2014

ISBN: 9781450424981

Publication Date: 2014-06-12
Team Sports Marketing by Kirk L. Wakefield
Call Number: Reserve GV716 .W34 2007

ISBN: 9780750679794

Publication Date: 2011-07-27

Additional Readings

Sports Marketing: the view of industry experts by Daniel J. Bruton
ISBN: 9781284034097

Publication Date: 2015-02-27
Developing Successful Sport Marketing Plans by David K. Stotlar
ISBN: 9781935412557

Publication Date: 2013-07-01
Sport Consumer Behaviour : marketing strategies by Daniel C. Funk; Kostas Alexandris; Heath McDonald
ISBN: 9781138912489

Publication Date: 2016-07-21

Who's buying What?" series
The library has a number of books from this publisher that looks at "Who's buying by What" by: age, gender, product, activity, demographics, etc.
RKMA Market Research Handbook Series
From Richard K. Miller & Associates (RKMA):business reference handbooks focused on marketing and the consumer marketplace.