Encyclopedia of Sports Management and Marketing by Mark Dodds (Editor); Linda E. Swayne (Editor)ISBN: 9781412973823
Publication Date: 2011-08-08
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products.