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MKTG 4300: Integrated Marketing Communications

Resources for researching marketing industries and products.

Welcome!

This guide provides you with resources and materials to help complete your Collegiate ECHO assignment. Talk to your librarian if you have any questions! 

image source: http://www.rdi-lb.tv/marketing-research-company/

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Subject Librarian

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Allen Reichert
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Contact:
Otterbein University
1 S. Grove St
Westerville OH 43081
614-823-1164