MKTG 4300: Integrated Marketing Communications

This annual publication divides Columbus businesses into lists by profession, by size, and a variety of other categories.

This publication is kept in the newspaper area of the library--on the second floor.

Includes chapters about Akron, Cincinnati, Cleveland, Columbus, Dayton, and Toledo. Information includes income levels, business climate, population, and more.

The library keeps paper copies of the Columbus Dispatch, or you can read it online via Factiva. Go to this site to view a very brief video about how to access the Dispatch in Factiva: http://screencast.com/t/1kIhWM2f4Ko

The directory lists businesses across Ohio, providing lists organized by company location, by "yellow pages category," by number of employees, and by SIC code (includes manufacturers with more than ten employees).

"Smart Business is a management journal providing insight, advice and strategy for C-level executives of fast-growth, middle-market and large companies...[P]ublications are designed...[to] meet the information needs of senior decision makers....Each edition...features a cover story on a high-profile local business or community leader on what makes them successful...."--Smart Business website

The library has the magazine in print, but you can also search their website for information about your industry or company.

Search for a particular product or company. This is a good place to find out who makes a product similar to yours, or to see how many competitors might be in your area.