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MKTG 4300: Integrated Marketing Communications

Resources for researching marketing industries and products.

Industry Classifications

A lot of the industry information you'll find in the books and databases in this LibGuide are based on codes that are used by the U.S. Government to define industries for the information collected from corporations. The NAICS codes are current, but some sources still use data based on the older SIC codes.

For background information about these codes, see this page from the Library of Congress.

Click the links below for the official guides to both codes.

Small Business Administration Guide

Industry Statistics